Zinus vs Purple Which Is a Smarter Choice?

Zinus and Purple are two well-known companies in the bedding industry, each offering a unique approach to comfort and support. Zinus focuses on affordable and high-quality memory foam mattresses, while Purple is known for their innovative grid technology that offers a unique sleeping experience. Both companies have seen impressive growth in recent years, attracting investors and increasing their market share. In this comparison, we will explore the key differences between Zinus and Purple stocks, helping investors make informed decisions about which company may be the better investment.

Zinus or Purple?

When comparing Zinus and Purple, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Zinus and Purple.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Zinus has a dividend yield of 0.42%, while Purple has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Zinus reports a 5-year dividend growth of 0.00% year and a payout ratio of -5.37%. On the other hand, Purple reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Zinus P/E ratio at -13.12 and Purple's P/E ratio at -453.39. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Zinus P/B ratio is 0.72 while Purple's P/B ratio is 2.54.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Zinus has seen a 5-year revenue growth of 0.08%, while Purple's is 1.77%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Zinus's ROE at -5.44% and Purple's ROE at -0.58%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ₩21200.00 for Zinus and R104.00 for Purple. Over the past year, Zinus's prices ranged from ₩10772.73 to ₩25909.09, with a yearly change of 140.51%. Purple's prices fluctuated between R46.00 and R118.00, with a yearly change of 156.52%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.