Yext vs Yelp Which Is Stronger?

Yext and Yelp are two competitors in the online business listings and reviews industry. Both companies provide platforms for businesses to manage their online presence and receive customer feedback. Yext focuses on providing accurate and up-to-date information across multiple online directories, while Yelp is known for its extensive database of user-generated reviews and ratings. Investors are constantly comparing the performance of these two stocks, looking for opportunities to capitalize on the strengths and weaknesses of each company.

Yext or Yelp?

When comparing Yext and Yelp, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Yext and Yelp.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Yext has a dividend yield of -%, while Yelp has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Yext reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Yelp reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Yext P/E ratio at -43.83 and Yelp's P/E ratio at 22.61. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Yext P/B ratio is 5.20 while Yelp's P/B ratio is 3.61.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Yext has seen a 5-year revenue growth of 0.48%, while Yelp's is 0.82%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Yext's ROE at -12.14% and Yelp's ROE at 16.02%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $6.46 for Yext and $39.40 for Yelp. Over the past year, Yext's prices ranged from $4.29 to $8.75, with a yearly change of 103.96%. Yelp's prices fluctuated between $32.56 and $48.99, with a yearly change of 50.46%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.