Yext vs Semrush Which Outperforms?

Yext and Semrush are two leading companies in the digital marketing and SEO industry, each offering unique solutions for businesses looking to improve their online presence and visibility. Yext specializes in providing businesses with tools to manage their online listings and reviews, while Semrush offers a comprehensive suite of SEO and marketing tools. Both companies have seen significant growth in their stock performance in recent years, making them attractive options for investors looking to capitalize on the growing demand for digital marketing services.

Yext or Semrush?

When comparing Yext and Semrush, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Yext and Semrush.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Yext has a dividend yield of -%, while Semrush has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Yext reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Semrush reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Yext P/E ratio at -153.06 and Semrush's P/E ratio at 173.71. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Yext P/B ratio is 6.26 while Semrush's P/B ratio is 8.22.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Yext has seen a 5-year revenue growth of 0.48%, while Semrush's is 2.16%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Yext's ROE at -4.42% and Semrush's ROE at 5.06%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $7.82 for Yext and $13.41 for Semrush. Over the past year, Yext's prices ranged from $4.29 to $8.06, with a yearly change of 87.88%. Semrush's prices fluctuated between $8.41 and $16.42, with a yearly change of 95.24%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.