YETI vs Zojirushi Which Is More Lucrative?

YETI and Zojirushi are two popular brands in the outdoor and kitchenware industries, each offering high-quality products that cater to different consumer needs. YETI is known for its rugged coolers and drinkware designed for outdoor enthusiasts, while Zojirushi specializes in innovative kitchen appliances such as rice cookers and coffee makers. Both brands have loyal followings and strong stock performance, making them attractive investments for individuals looking to capitalize on the growing demand for quality outdoor and kitchen products.

YETI or Zojirushi?

When comparing YETI and Zojirushi, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between YETI and Zojirushi.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. YETI has a dividend yield of -%, while Zojirushi has a dividend yield of 2.15%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. YETI reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Zojirushi reports a 5-year dividend growth of 17.78% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with YETI P/E ratio at 18.48 and Zojirushi's P/E ratio at 18.56. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. YETI P/B ratio is 4.83 while Zojirushi's P/B ratio is 1.21.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, YETI has seen a 5-year revenue growth of 1.01%, while Zojirushi's is -0.01%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with YETI's ROE at 28.26% and Zojirushi's ROE at 6.49%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $43.43 for YETI and ¥1578.00 for Zojirushi. Over the past year, YETI's prices ranged from $33.41 to $54.16, with a yearly change of 62.11%. Zojirushi's prices fluctuated between ¥1251.00 and ¥1780.00, with a yearly change of 42.29%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.