Yelp vs Yext Which Is More Attractive?

Yelp and Yext are two prominent companies in the technology industry, both specializing in online business listings and reviews. While Yelp focuses on providing a platform for user-generated reviews of businesses, Yext offers solutions for managing and optimizing online business listings across multiple platforms. Investors interested in this sector may consider comparing the performance of Yelp and Yext stocks to determine which company offers more growth potential and stability in the competitive market.

Yelp or Yext?

When comparing Yelp and Yext, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Yelp and Yext.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Yelp has a dividend yield of -%, while Yext has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Yelp reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Yext reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Yelp P/E ratio at 22.10 and Yext's P/E ratio at -161.81. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Yelp P/B ratio is 3.53 while Yext's P/B ratio is 6.61.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Yelp has seen a 5-year revenue growth of 0.82%, while Yext's is 0.48%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Yelp's ROE at 16.02% and Yext's ROE at -4.42%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $38.19 for Yelp and $8.44 for Yext. Over the past year, Yelp's prices ranged from $32.56 to $48.99, with a yearly change of 50.46%. Yext's prices fluctuated between $4.29 and $8.60, with a yearly change of 100.47%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.