Xerox vs Eastman Kodak Which Is More Promising?

Xerox and Eastman Kodak are two iconic American companies with long histories in the technology and imaging industries. Both companies have faced significant challenges in recent years, including shifts in consumer preferences and the rise of digital technology. Investors interested in these stocks may be considering factors such as financial performance, market position, and future growth prospects. This analysis will explore the key differences between Xerox and Eastman Kodak stocks in order to help investors make informed decisions.

Xerox or Eastman Kodak?

When comparing Xerox and Eastman Kodak, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Xerox and Eastman Kodak.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Xerox has a dividend yield of 11.39%, while Eastman Kodak has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Xerox reports a 5-year dividend growth of 0.00% year and a payout ratio of -10.38%. On the other hand, Eastman Kodak reports a 5-year dividend growth of 0.00% year and a payout ratio of 5.41%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Xerox P/E ratio at -0.80 and Eastman Kodak's P/E ratio at 7.36. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Xerox P/B ratio is 0.72 while Eastman Kodak's P/B ratio is 0.45.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Xerox has seen a 5-year revenue growth of 0.17%, while Eastman Kodak's is -0.55%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Xerox's ROE at -57.57% and Eastman Kodak's ROE at 6.33%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $8.54 for Xerox and $6.62 for Eastman Kodak. Over the past year, Xerox's prices ranged from $8.02 to $19.78, with a yearly change of 146.63%. Eastman Kodak's prices fluctuated between $3.33 and $7.74, with a yearly change of 132.43%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.