Xerox vs Canon Which Is More Reliable?

Xerox and Canon are two major players in the printing and imaging industry, with both companies offering a range of products and services to meet the needs of businesses and consumers worldwide. In recent years, their stocks have performed differently, with Xerox seeing fluctuations in its stock price while Canon has remained relatively stable. Investors looking to capitalize on the printing market may want to closely monitor the stocks of these two companies to make informed investment decisions.

Xerox or Canon?

When comparing Xerox and Canon, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Xerox and Canon.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Xerox has a dividend yield of 11.39%, while Canon has a dividend yield of 2.72%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Xerox reports a 5-year dividend growth of 0.00% year and a payout ratio of -10.38%. On the other hand, Canon reports a 5-year dividend growth of -9.21% year and a payout ratio of 47.55%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Xerox P/E ratio at -0.80 and Canon's P/E ratio at 16.83. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Xerox P/B ratio is 0.72 while Canon's P/B ratio is 1.39.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Xerox has seen a 5-year revenue growth of 0.17%, while Canon's is 0.14%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Xerox's ROE at -57.57% and Canon's ROE at 8.59%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $8.54 for Xerox and $32.41 for Canon. Over the past year, Xerox's prices ranged from $8.02 to $19.78, with a yearly change of 146.63%. Canon's prices fluctuated between $24.82 and $35.52, with a yearly change of 43.11%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.