Trustpilot vs Yext Which Is Superior?

Trustpilot and Yext are two companies in the online reputation management industry, each offering unique services and technologies to help businesses manage and improve their online presence. Trustpilot focuses on customer reviews and ratings, while Yext specializes in managing business information across various online platforms. Both companies have seen growth in their stock prices in recent years, but there are key differences in their strategies and market potential that investors should consider when choosing between Trustpilot and Yext stocks.

Trustpilot or Yext?

When comparing Trustpilot and Yext, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Trustpilot and Yext.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Trustpilot has a dividend yield of -%, while Yext has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Trustpilot reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Yext reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Trustpilot P/E ratio at 97.14 and Yext's P/E ratio at -43.83. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Trustpilot P/B ratio is 31.11 while Yext's P/B ratio is 5.20.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Trustpilot has seen a 5-year revenue growth of 1.53%, while Yext's is 0.48%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Trustpilot's ROE at 29.53% and Yext's ROE at -12.14%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are £290.00 for Trustpilot and $6.46 for Yext. Over the past year, Trustpilot's prices ranged from £132.90 to £310.00, with a yearly change of 133.26%. Yext's prices fluctuated between $4.29 and $8.75, with a yearly change of 103.96%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.