Trustpilot vs Tripadvisor Which Is More Lucrative?

Trustpilot and TripAdvisor are two popular online platforms where users can review and rate various businesses and services. Both companies have seen significant growth in their stocks in recent years, but they have different business models and revenue streams. Trustpilot focuses on providing review services for businesses, while TripAdvisor also offers online travel booking services. Investors looking to invest in the online review industry may consider comparing the potential growth and profitability of Trustpilot vs TripAdvisor stocks.

Trustpilot or Tripadvisor?

When comparing Trustpilot and Tripadvisor, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Trustpilot and Tripadvisor.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Trustpilot has a dividend yield of -%, while Tripadvisor has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Trustpilot reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Tripadvisor reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Trustpilot P/E ratio at 97.05 and Tripadvisor's P/E ratio at 21.27. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Trustpilot P/B ratio is 31.09 while Tripadvisor's P/B ratio is 2.03.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Trustpilot has seen a 5-year revenue growth of 1.53%, while Tripadvisor's is 0.10%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Trustpilot's ROE at 29.53% and Tripadvisor's ROE at 10.29%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are £290.00 for Trustpilot and $13.49 for Tripadvisor. Over the past year, Trustpilot's prices ranged from £132.90 to £310.00, with a yearly change of 133.26%. Tripadvisor's prices fluctuated between $12.93 and $28.76, with a yearly change of 122.43%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.