Trip.com vs Tripadvisor Which Is Superior?

Trip.com and Tripadvisor are two leading travel booking and review platforms in the market. While Trip.com focuses on providing online travel services such as hotel bookings, flights, and tour packages, Tripadvisor offers a platform for travelers to share their experiences and reviews. Both companies have seen fluctuations in their stock values due to the COVID-19 pandemic, but Tripadvisor has shown more resilience with its focus on user-generated content. Investors should carefully consider the performance and future growth potential of both stocks before making any investment decisions.

Trip.com or Tripadvisor?

When comparing Trip.com and Tripadvisor, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Trip.com and Tripadvisor.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Trip.com has a dividend yield of -%, while Tripadvisor has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Trip.com reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Tripadvisor reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Trip.com P/E ratio at 20.74 and Tripadvisor's P/E ratio at 22.13. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Trip.com P/B ratio is 2.42 while Tripadvisor's P/B ratio is 2.11.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Trip.com has seen a 5-year revenue growth of 0.17%, while Tripadvisor's is 0.10%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Trip.com's ROE at 12.48% and Tripadvisor's ROE at 10.29%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $68.43 for Trip.com and $14.21 for Tripadvisor. Over the past year, Trip.com's prices ranged from $32.66 to $69.67, with a yearly change of 113.32%. Tripadvisor's prices fluctuated between $12.93 and $28.76, with a yearly change of 122.43%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.