Transcontinental vs Harley-Davidson Which Is More Lucrative?

Both Transcontinental and Harley-Davidson are well-known companies in their respective industries, but they cater to different markets. Transcontinental is a Canadian printing and packaging company, while Harley-Davidson is an American motorcycle manufacturer. While both companies have faced challenges in recent years, Transcontinental has diversified its offerings to adapt to changing consumer preferences, while Harley-Davidson has focused on its core product line. Investors should carefully consider the market dynamics and growth potential of each company before making investment decisions.

Transcontinental or Harley-Davidson?

When comparing Transcontinental and Harley-Davidson, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Transcontinental and Harley-Davidson.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Transcontinental has a dividend yield of 5.0%, while Harley-Davidson has a dividend yield of 2.09%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Transcontinental reports a 5-year dividend growth of 1.63% year and a payout ratio of 67.68%. On the other hand, Harley-Davidson reports a 5-year dividend growth of -14.91% year and a payout ratio of 15.55%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Transcontinental P/E ratio at 13.51 and Harley-Davidson's P/E ratio at 7.18. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Transcontinental P/B ratio is 0.82 while Harley-Davidson's P/B ratio is 1.25.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Transcontinental has seen a 5-year revenue growth of 0.07%, while Harley-Davidson's is 0.19%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Transcontinental's ROE at 6.10% and Harley-Davidson's ROE at 17.77%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are C$17.81 for Transcontinental and $33.03 for Harley-Davidson. Over the past year, Transcontinental's prices ranged from C$11.85 to C$18.85, with a yearly change of 59.07%. Harley-Davidson's prices fluctuated between $31.32 and $44.16, with a yearly change of 41.00%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.