TELUS vs Rogers Which Is More Favorable?

TELUS and Rogers are two of the biggest telecommunications companies in Canada, both offering a wide range of services including wireless, internet, and television. Investors looking to capitalize on the telecommunications sector may find it challenging to choose between TELUS and Rogers stocks. While both companies have their strengths and weaknesses, TELUS is known for its strong customer service reputation and commitment to innovation, while Rogers has a larger market share and diverse offerings. Understanding the competitive landscape and financial performance of both companies is crucial for making an informed investment decision.

TELUS or Rogers?

When comparing TELUS and Rogers, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between TELUS and Rogers.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. TELUS has a dividend yield of 7.73%, while Rogers has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. TELUS reports a 5-year dividend growth of -7.77% year and a payout ratio of 188.32%. On the other hand, Rogers reports a 5-year dividend growth of 0.00% year and a payout ratio of 5.02%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with TELUS P/E ratio at 41.69 and Rogers's P/E ratio at 39.79. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. TELUS P/B ratio is 2.05 while Rogers's P/B ratio is 1.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, TELUS has seen a 5-year revenue growth of 0.17%, while Rogers's is 0.02%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with TELUS's ROE at 4.85% and Rogers's ROE at 3.92%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $15.59 for TELUS and $106.34 for Rogers. Over the past year, TELUS's prices ranged from $14.63 to $19.14, with a yearly change of 30.83%. Rogers's prices fluctuated between $96.10 and $138.85, with a yearly change of 44.48%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.