Tatung vs Zojirushi Which Outperforms?

Tatung and Zojirushi are two popular companies that both specialize in the production of kitchen appliances, including rice cookers. Both companies have a strong reputation for producing high-quality products that are durable and reliable. Investors may be considering investing in either Tatung or Zojirushi stocks, as both companies have loyal customer bases and strong market positions. In this comparison, we will examine the financial performance and growth potential of Tatung and Zojirushi stocks to help investors make an informed decision.

Tatung or Zojirushi?

When comparing Tatung and Zojirushi, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Tatung and Zojirushi.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Tatung has a dividend yield of -%, while Zojirushi has a dividend yield of 2.15%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Tatung reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Zojirushi reports a 5-year dividend growth of 17.78% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Tatung P/E ratio at 13.37 and Zojirushi's P/E ratio at 18.59. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Tatung P/B ratio is 1.69 while Zojirushi's P/B ratio is 1.21.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Tatung has seen a 5-year revenue growth of -0.20%, while Zojirushi's is -0.01%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Tatung's ROE at 13.94% and Zojirushi's ROE at 6.49%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are NT$45.00 for Tatung and ¥1574.00 for Zojirushi. Over the past year, Tatung's prices ranged from NT$38.05 to NT$72.50, with a yearly change of 90.54%. Zojirushi's prices fluctuated between ¥1251.00 and ¥1780.00, with a yearly change of 42.29%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.