STV vs ITV

STV and ITV are two popular broadcasting companies in the United Kingdom. While both companies operate in the television industry, they have different business models and target audiences. STV focuses primarily on serving the Scottish market, offering a range of local and national programming. In contrast, ITV is a national broadcaster with a broader reach and diverse content offerings. Investors interested in the media sector may consider factors such as audience demographics, programming strategies, and financial performance when comparing STV and ITV stocks.

STV or ITV?

When comparing STV and ITV, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between STV and ITV.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. STV has a dividend yield of 4.73%, while ITV has a dividend yield of 4.8%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. STV reports a 5-year dividend growth of -8.89% year and a payout ratio of 75.36%. On the other hand, ITV reports a 5-year dividend growth of 0.00% year and a payout ratio of 44.98%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with STV P/E ratio at 16.32 and ITV's P/E ratio at 60.16. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. STV P/B ratio is -225.17 while ITV's P/B ratio is 16.49.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, STV has seen a 5-year revenue growth of 0.13%, while ITV's is -0.89%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with STV's ROE at -172.50% and ITV's ROE at 28.19%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are £231.00 for STV and $10.09 for ITV. Over the past year, STV's prices ranged from £175.00 to £297.00, with a yearly change of 69.71%. ITV's prices fluctuated between $7.02 and $11.02, with a yearly change of 56.98%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.