Stryker vs Vera Bradley Which Is More Attractive?

Stryker Corporation and Vera Bradley Inc. are two companies operating in different sectors of the market. Stryker is a major player in the medical technology industry, known for its innovative products in orthopedic implants and surgical equipment. Vera Bradley, on the other hand, is a well-known fashion company specializing in handbags, accessories, and luggage. These companies both have unique strengths and opportunities for growth, making them interesting options for investors looking to diversify their portfolios. In this analysis, we will compare the performance and potential of Stryker and Vera Bradley stocks.

Stryker or Vera Bradley?

When comparing Stryker and Vera Bradley, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Stryker and Vera Bradley.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Stryker has a dividend yield of 0.84%, while Vera Bradley has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Stryker reports a 5-year dividend growth of 9.58% year and a payout ratio of 33.40%. On the other hand, Vera Bradley reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Stryker P/E ratio at 40.62 and Vera Bradley's P/E ratio at 185.83. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Stryker P/B ratio is 7.24 while Vera Bradley's P/B ratio is 0.65.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Stryker has seen a 5-year revenue growth of 0.49%, while Vera Bradley's is 0.25%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Stryker's ROE at 18.49% and Vera Bradley's ROE at 0.34%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $381.09 for Stryker and $5.37 for Vera Bradley. Over the past year, Stryker's prices ranged from $285.79 to $398.20, with a yearly change of 39.33%. Vera Bradley's prices fluctuated between $4.38 and $8.32, with a yearly change of 89.95%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.