Sonos vs Sony Which Is More Attractive?

Sonos and Sony are two leading technology companies in the audio industry, known for their innovative products and strong market presence. Both companies have seen fluctuations in their stock prices in recent years, with Sonos experiencing growth due to the increasing demand for smart speakers, and Sony benefiting from its diverse range of products in the consumer electronics sector. Investors looking to capitalize on the booming audio market may find opportunities in either Sonos or Sony stocks, but thorough research and analysis are essential for making informed decisions.

Sonos or Sony?

When comparing Sonos and Sony, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Sonos and Sony.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Sonos has a dividend yield of -%, while Sony has a dividend yield of 0.57%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Sonos reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Sony reports a 5-year dividend growth of 43.63% year and a payout ratio of 9.28%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Sonos P/E ratio at -47.35 and Sony's P/E ratio at 17.28. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Sonos P/B ratio is 4.21 while Sony's P/B ratio is 2.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Sonos has seen a 5-year revenue growth of -0.25%, while Sony's is 0.38%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Sonos's ROE at -7.70% and Sony's ROE at 14.75%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $14.76 for Sonos and $21.04 for Sony. Over the past year, Sonos's prices ranged from $10.23 to $19.76, with a yearly change of 93.16%. Sony's prices fluctuated between $15.02 and $21.41, with a yearly change of 42.52%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.