Sims vs Yellow Pages Which Is More Attractive?

Sims Limited and Yellow Pages Limited are two companies that operate in the same industry but have different business models and growth potential. Sims Limited is a metal recycling company that has shown steady growth and profitability over the years, while Yellow Pages Limited operates a declining print advertising business. Investors looking for long-term growth and stability may find Sims Limited a more attractive investment option, while those seeking higher risk and potential rewards may consider Yellow Pages Limited.

Sims or Yellow Pages?

When comparing Sims and Yellow Pages, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Sims and Yellow Pages.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Sims has a dividend yield of 0.78%, while Yellow Pages has a dividend yield of 8.35%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Sims reports a 5-year dividend growth of -7.96% year and a payout ratio of -70.24%. On the other hand, Yellow Pages reports a 5-year dividend growth of 0.00% year and a payout ratio of 36.28%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Sims P/E ratio at -42.90 and Yellow Pages's P/E ratio at 3.96. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Sims P/B ratio is 0.97 while Yellow Pages's P/B ratio is 2.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Sims has seen a 5-year revenue growth of 0.25%, while Yellow Pages's is -0.24%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Sims's ROE at -2.22% and Yellow Pages's ROE at 61.54%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are A$12.82 for Sims and $7.44 for Yellow Pages. Over the past year, Sims's prices ranged from A$9.69 to A$15.77, with a yearly change of 62.75%. Yellow Pages's prices fluctuated between $6.37 and $8.61, with a yearly change of 35.10%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.