Semrush vs Yext Which Should You Buy?

Semrush and Yext are two leading companies in the digital marketing industry, both offering services that help businesses improve their online visibility and drive growth. While Semrush focuses on providing comprehensive SEO tools and analytics for businesses looking to improve their search engine rankings, Yext specializes in helping businesses manage their online listings and local search presence. In this comparison, we will analyze the performance of Semrush and Yext stocks, considering factors such as revenue growth, market position, and the overall outlook for each company in the competitive digital marketing landscape.

Semrush or Yext?

When comparing Semrush and Yext, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Semrush and Yext.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Semrush has a dividend yield of -%, while Yext has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Semrush reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Yext reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Semrush P/E ratio at 175.32 and Yext's P/E ratio at -47.41. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Semrush P/B ratio is 8.30 while Yext's P/B ratio is 5.63.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Semrush has seen a 5-year revenue growth of 2.16%, while Yext's is 0.48%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Semrush's ROE at 5.06% and Yext's ROE at -12.14%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $13.85 for Semrush and $7.00 for Yext. Over the past year, Semrush's prices ranged from $9.64 to $16.42, with a yearly change of 70.33%. Yext's prices fluctuated between $4.29 and $8.75, with a yearly change of 103.96%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.