Salesforce vs SAP Which Is More Attractive?

Salesforce and SAP are two global leaders in the enterprise software market, offering a wide range of products and services for businesses of all sizes. Both companies have seen significant growth in recent years, with their stocks performing well in the market. Salesforce's focus on cloud-based solutions and customer relationship management has made it a favorite among investors, while SAP's diverse product offerings and strong presence in the market have helped its stock remain stable. In this article, we will compare and contrast the stocks of Salesforce and SAP, analyzing their performance, growth potential, and key factors influencing their stock prices.

Salesforce or SAP?

When comparing Salesforce and SAP, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Salesforce and SAP.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Salesforce has a dividend yield of 0.34%, while SAP has a dividend yield of 0.98%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Salesforce reports a 5-year dividend growth of 0.00% year and a payout ratio of 14.69%. On the other hand, SAP reports a 5-year dividend growth of 6.69% year and a payout ratio of 90.44%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Salesforce P/E ratio at 43.88 and SAP's P/E ratio at 99.59. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Salesforce P/B ratio is 5.89 while SAP's P/B ratio is 6.85.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Salesforce has seen a 5-year revenue growth of 1.16%, while SAP's is -0.21%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Salesforce's ROE at 13.35% and SAP's ROE at 6.71%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $352.98 for Salesforce and $250.63 for SAP. Over the past year, Salesforce's prices ranged from $212.00 to $369.00, with a yearly change of 74.06%. SAP's prices fluctuated between $148.38 and $256.13, with a yearly change of 72.62%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.