Salesforce vs Dropbox Which Is More Attractive?

Salesforce and Dropbox are two popular tech companies that have attracted significant investor attention in recent years. Salesforce, known for its customer relationship management software, has seen steady growth in its stock price as businesses increasingly rely on cloud-based solutions. Dropbox, on the other hand, offers file hosting and sharing services, and has faced more competition in a crowded market. Investors will need to carefully consider the potential for growth and market conditions when comparing Salesforce versus Dropbox stocks.

Salesforce or Dropbox?

When comparing Salesforce and Dropbox, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Salesforce and Dropbox.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Salesforce has a dividend yield of 0.34%, while Dropbox has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Salesforce reports a 5-year dividend growth of 0.00% year and a payout ratio of 14.69%. On the other hand, Dropbox reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Salesforce P/E ratio at 42.75 and Dropbox's P/E ratio at 16.03. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Salesforce P/B ratio is 5.74 while Dropbox's P/B ratio is -16.93.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Salesforce has seen a 5-year revenue growth of 1.16%, while Dropbox's is 0.89%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Salesforce's ROE at 13.35% and Dropbox's ROE at -169.60%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $347.43 for Salesforce and $28.48 for Dropbox. Over the past year, Salesforce's prices ranged from $212.00 to $369.00, with a yearly change of 74.06%. Dropbox's prices fluctuated between $20.68 and $33.43, with a yearly change of 61.65%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.