Roku vs VIZIO

Roku and VIZIO are two prominent players in the streaming industry, each offering unique products and services. As streaming services continue to gain popularity, investors are closely watching the performance of these companies' stocks. Roku has been a strong performer in recent years, with its stock reaching record highs. On the other hand, VIZIO, known for its smart TVs, has also seen growth in its stock price. Both companies have potential for future growth, making them attractive options for investors seeking to capitalize on the streaming trend.

Roku or VIZIO?

When comparing Roku and VIZIO, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Roku and VIZIO.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Roku has a dividend yield of -%, while VIZIO has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Roku reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, VIZIO reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Roku P/E ratio at -23.10 and VIZIO's P/E ratio at 148.62. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Roku P/B ratio is 4.77 while VIZIO's P/B ratio is 4.81.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Roku has seen a 5-year revenue growth of 2.47%, while VIZIO's is -0.12%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Roku's ROE at -21.03% and VIZIO's ROE at 3.38%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $76.20 for Roku and $11.20 for VIZIO. Over the past year, Roku's prices ranged from $48.33 to $108.84, with a yearly change of 125.20%. VIZIO's prices fluctuated between $4.82 and $11.37, with a yearly change of 135.89%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.