QUALCOMM vs WPP

QUALCOMM and WPP are two well-known companies in the technology and advertising sectors, respectively. While QUALCOMM is a leading provider of innovative semiconductor and telecommunications equipment, WPP is a global advertising and marketing services company. Both companies have their unique strengths and weaknesses, and their stocks have been subject to fluctuations in the market. Investors interested in the technology and advertising industries may find it beneficial to compare and analyze the performance of QUALCOMM vs WPP stocks.

QUALCOMM or WPP?

When comparing QUALCOMM and WPP, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between QUALCOMM and WPP.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. QUALCOMM has a dividend yield of 1.9%, while WPP has a dividend yield of 3.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. QUALCOMM reports a 5-year dividend growth of 5.33% year and a payout ratio of 41.69%. On the other hand, WPP reports a 5-year dividend growth of -9.86% year and a payout ratio of 313.03%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with QUALCOMM P/E ratio at 22.30 and WPP's P/E ratio at 203.81. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. QUALCOMM P/B ratio is 7.88 while WPP's P/B ratio is 11.80.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, QUALCOMM has seen a 5-year revenue growth of 1.06%, while WPP's is -0.78%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with QUALCOMM 's ROE at 37.16% and WPP's ROE at 5.90%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $172.75 for QUALCOMM and $49.47 for WPP. Over the past year, QUALCOMM 's prices ranged from $104.33 to $230.63, with a yearly change of 121.06%. WPP's prices fluctuated between $41.13 and $54.21, with a yearly change of 31.80%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.