NIKE vs Superdry

Nike and Superdry are two popular apparel brands known for their trendy and high-quality products. Both companies have a strong presence in the global market and have loyal customer bases. While Nike is a giant in the athletic footwear and apparel industry, Superdry is a British brand popular for its unique urban-inspired clothing. Investors often compare the stocks of these two companies to determine which is a better investment option. In this analysis, we will explore the financial performance and outlook of Nike and Superdry stocks to help you make an informed decision.

NIKE or Superdry?

When comparing NIKE and Superdry, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between NIKE and Superdry.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. NIKE has a dividend yield of 2.25%, while Superdry has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. NIKE reports a 5-year dividend growth of 11.13% year and a payout ratio of 41.56%. On the other hand, Superdry reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with NIKE P/E ratio at 23.20 and Superdry's P/E ratio at -0.10. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. NIKE P/B ratio is 8.82 while Superdry's P/B ratio is -0.31.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, NIKE has seen a 5-year revenue growth of 0.47%, while Superdry's is 0.00%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with NIKE's ROE at 37.37% and Superdry's ROE at 281.69%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $81.05 for NIKE and £3.29 for Superdry. Over the past year, NIKE's prices ranged from $70.75 to $123.39, with a yearly change of 74.40%. Superdry's prices fluctuated between £3.29 and £78.00, with a yearly change of 2267.22%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.