Mission vs Objective

Mission vs Objective stocks refer to the different approaches that investors can take when selecting stocks for their portfolio. Mission stocks are chosen based on the company’s overall mission and values, prioritizing social responsibility and ethical practices. Objective stocks, on the other hand, are selected based on specific financial objectives such as growth potential, dividend yield, or value investing. Both approaches involve thorough research and analysis to make informed decisions that align with the investor’s goals and values.

Mission or Objective?

When comparing Mission and Objective, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Mission and Objective.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Mission has a dividend yield of 4.94%, while Objective has a dividend yield of 0.51%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Mission reports a 5-year dividend growth of 0.00% year and a payout ratio of -12.34%. On the other hand, Objective reports a 5-year dividend growth of 21.98% year and a payout ratio of 40.83%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Mission P/E ratio at -1.31 and Objective's P/E ratio at 48.09. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Mission P/B ratio is 0.21 while Objective's P/B ratio is 16.32.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Mission has seen a 5-year revenue growth of 0.14%, while Objective's is 0.67%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Mission's ROE at -15.85% and Objective's ROE at 36.99%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are £17.20 for Mission and A$15.50 for Objective. Over the past year, Mission's prices ranged from £10.00 to £35.00, with a yearly change of 250.00%. Objective's prices fluctuated between A$10.35 and A$15.92, with a yearly change of 53.82%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.