Meta vs WPP

Meta Platforms Inc., formerly known as Facebook Inc., and WPP Plc are two giants in the tech and advertising industries, respectively. Meta is a social media conglomerate, owning platforms like Facebook, Instagram, and WhatsApp, while WPP is a global advertising and marketing services company. Both companies have seen fluctuations in their stock prices in recent years, impacted by market trends, regulatory scrutiny, and competition. Investors interested in the tech and advertising sectors may want to closely monitor these two companies.

Meta or WPP?

When comparing Meta and WPP, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Meta and WPP.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Meta has a dividend yield of -%, while WPP has a dividend yield of 3.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Meta reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, WPP reports a 5-year dividend growth of -9.86% year and a payout ratio of 313.03%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Meta P/E ratio at -3.83 and WPP's P/E ratio at 203.81. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Meta P/B ratio is 0.22 while WPP's P/B ratio is 11.80.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Meta has seen a 5-year revenue growth of -1.00%, while WPP's is -0.78%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Meta's ROE at -5.84% and WPP's ROE at 5.90%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ฿0.14 for Meta and $49.47 for WPP. Over the past year, Meta's prices ranged from ฿0.11 to ฿0.25, with a yearly change of 127.27%. WPP's prices fluctuated between $41.13 and $54.21, with a yearly change of 31.80%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.