Mars vs Mondelez International Which Is More Reliable?

Mars, the global confectionery giant, and Mondelez International, a leading snack food company, are two powerhouse players in the consumer goods industry. Both companies have a strong presence in the market and offer investors lucrative opportunities. Mars, a privately held company, has vast revenue streams from its popular brands like M&M's and Snickers. Mondelez, a publicly traded company, boasts a diverse portfolio including Oreo and Cadbury. Analyzing the performance and potential of their stocks is crucial for investors seeking to diversify their portfolio and maximize profits.

Mars or Mondelez International?

When comparing Mars and Mondelez International, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Mars and Mondelez International.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Mars has a dividend yield of 4.44%, while Mondelez International has a dividend yield of 2.79%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Mars reports a 5-year dividend growth of 16.12% year and a payout ratio of 31.68%. On the other hand, Mondelez International reports a 5-year dividend growth of 11.03% year and a payout ratio of 60.30%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Mars P/E ratio at 6.36 and Mondelez International's P/E ratio at 21.98. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Mars P/B ratio is 0.70 while Mondelez International's P/B ratio is 3.01.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Mars has seen a 5-year revenue growth of 0.45%, while Mondelez International's is 0.50%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Mars's ROE at 11.67% and Mondelez International's ROE at 13.59%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ¥3140.00 for Mars and $62.47 for Mondelez International. Over the past year, Mars's prices ranged from ¥2328.00 to ¥3960.00, with a yearly change of 70.10%. Mondelez International's prices fluctuated between $60.33 and $77.20, with a yearly change of 27.96%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.