Marico vs Kellogg Which Is More Promising?

Marico and Kellogg are two well-established companies with roots in the consumer goods sector. Marico, based in India, specializes in health and beauty products, while Kellogg, originating from the US, is known for its breakfast cereals and snacks. Both companies have experienced fluctuations in their stock prices over the years, influenced by industry trends, economic factors, and company performance. Investors may want to carefully analyze market conditions and financial reports before making decisions about buying or selling Marico vs Kellogg stocks.

Marico or Kellogg?

When comparing Marico and Kellogg, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Marico and Kellogg.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Marico has a dividend yield of 1.0%, while Kellogg has a dividend yield of 2.77%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Marico reports a 5-year dividend growth of 10.76% year and a payout ratio of 0.00%. On the other hand, Kellogg reports a 5-year dividend growth of 1.24% year and a payout ratio of 76.62%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Marico P/E ratio at 53.10 and Kellogg's P/E ratio at 27.70. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Marico P/B ratio is 18.12 while Kellogg's P/B ratio is 7.63.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Marico has seen a 5-year revenue growth of 0.32%, while Kellogg's is -0.02%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Marico's ROE at 36.80% and Kellogg's ROE at 30.26%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ₹622.35 for Marico and $81.08 for Kellogg. Over the past year, Marico's prices ranged from ₹486.30 to ₹719.85, with a yearly change of 48.03%. Kellogg's prices fluctuated between $51.02 and $81.34, with a yearly change of 59.43%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.