Latch vs SmartRent Which Is More Profitable?

Latch and SmartRent are both companies in the smart home technology industry, offering innovative solutions for property management and resident access control. Latch went public through a SPAC deal in June 2021, while SmartRent is expected to follow suit in the near future. Both stocks have generated significant interest from investors seeking exposure to the growing proptech sector. Latch has a strong brand presence and diversified product offerings, while SmartRent is rapidly expanding its market share through strategic partnerships and acquisitions. Investors may consider factors such as revenue growth, market potential, and competitive positioning when evaluating these stocks for their portfolios.

Latch or SmartRent?

When comparing Latch and SmartRent, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Latch and SmartRent.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Latch has a dividend yield of -%, while SmartRent has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Latch reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, SmartRent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Latch P/E ratio at -0.07 and SmartRent's P/E ratio at -14.25. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Latch P/B ratio is 0.03 while SmartRent's P/B ratio is 1.19.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Latch has seen a 5-year revenue growth of 0.00%, while SmartRent's is -0.97%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Latch's ROE at -148.98% and SmartRent's ROE at -7.79%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $0.11 for Latch and $1.79 for SmartRent. Over the past year, Latch's prices ranged from $0.01 to $0.93, with a yearly change of 9200.00%. SmartRent's prices fluctuated between $1.17 and $3.47, with a yearly change of 196.58%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.