KU vs Hays Which Is More Attractive?

KU and Hays are two stocks that are popular choices among investors seeking growth opportunities in the stock market. KU, short for Kyoto Universe, is a technology company known for its innovative products and services. On the other hand, Hays is a well-established financial services firm with a strong track record of delivering solid returns to its shareholders. Both stocks have their own unique strengths and weaknesses, making them attractive options for different types of investors looking to diversify their portfolios.

KU or Hays?

When comparing KU and Hays, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between KU and Hays.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. KU has a dividend yield of 5.42%, while Hays has a dividend yield of 3.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. KU reports a 5-year dividend growth of -8.97% year and a payout ratio of 0.00%. On the other hand, Hays reports a 5-year dividend growth of -12.04% year and a payout ratio of -1700.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with KU P/E ratio at 5.77 and Hays's P/E ratio at -251.75. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. KU P/B ratio is 0.57 while Hays's P/B ratio is 2.21.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, KU has seen a 5-year revenue growth of 0.54%, while Hays's is 0.05%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with KU's ROE at 9.97% and Hays's ROE at -0.84%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are ¥1103.00 for KU and £75.25 for Hays. Over the past year, KU's prices ranged from ¥911.00 to ¥1331.00, with a yearly change of 46.10%. Hays's prices fluctuated between £75.25 and £111.90, with a yearly change of 48.70%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.