Kraft Heinz vs Celsius Which Is More Lucrative?

Kraft Heinz and Celsius Holdings are two companies in the consumer goods sector that have been making waves in the stock market recently. Kraft Heinz, a well-established food and beverage company with iconic brands like Heinz ketchup and Kraft macaroni and cheese, has been facing challenges due to changing consumer preferences and increased competition. On the other hand, Celsius Holdings, a health and wellness company known for its energy drinks, has been experiencing rapid growth as consumers seek out healthier alternatives. Investors are closely watching both stocks as they navigate these shifting market dynamics.

Kraft Heinz or Celsius?

When comparing Kraft Heinz and Celsius, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Kraft Heinz and Celsius.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Kraft Heinz has a dividend yield of 5.05%, while Celsius has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Kraft Heinz reports a 5-year dividend growth of -8.54% year and a payout ratio of 141.82%. On the other hand, Celsius reports a 5-year dividend growth of 0.00% year and a payout ratio of 13.56%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Kraft Heinz P/E ratio at 27.99 and Celsius's P/E ratio at 36.59. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Kraft Heinz P/B ratio is 0.79 while Celsius's P/B ratio is 17.54.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Kraft Heinz has seen a 5-year revenue growth of 0.01%, while Celsius's is 15.30%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Kraft Heinz's ROE at 2.79% and Celsius's ROE at 20.74%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $31.34 for Kraft Heinz and $30.63 for Celsius. Over the past year, Kraft Heinz's prices ranged from $30.40 to $38.96, with a yearly change of 28.16%. Celsius's prices fluctuated between $25.23 and $99.62, with a yearly change of 294.85%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.