Klaviyo vs Salesforce Which Is More Favorable?

Klaviyo and Salesforce are two major players in the software industry, both offering powerful tools for businesses to streamline their operations and improve customer interactions. Klaviyo, known for its email marketing and automation capabilities, has been gaining traction in the market with its user-friendly interface and competitive pricing. On the other hand, Salesforce, a long-standing leader in the CRM space, continues to expand its offerings with acquisitions and partnerships. Both stocks have shown impressive growth potential, making them attractive options for investors looking to capitalize on the booming software industry.

Klaviyo or Salesforce?

When comparing Klaviyo and Salesforce, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Klaviyo and Salesforce.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Klaviyo has a dividend yield of -%, while Salesforce has a dividend yield of 0.34%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Klaviyo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Salesforce reports a 5-year dividend growth of 0.00% year and a payout ratio of 14.69%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Klaviyo P/E ratio at -230.13 and Salesforce's P/E ratio at 43.43. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Klaviyo P/B ratio is 10.31 while Salesforce's P/B ratio is 5.83.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Klaviyo has seen a 5-year revenue growth of 1.49%, while Salesforce's is 1.16%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Klaviyo's ROE at -4.73% and Salesforce's ROE at 13.35%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $38.97 for Klaviyo and $352.52 for Salesforce. Over the past year, Klaviyo's prices ranged from $21.26 to $41.00, with a yearly change of 92.85%. Salesforce's prices fluctuated between $212.00 and $369.00, with a yearly change of 74.06%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.