Klaviyo vs HubSpot

Klaviyo and HubSpot are two leading companies in the marketing software space, both offering solutions to help businesses drive their digital marketing efforts. While both companies have seen strong growth in recent years, their stocks have performed differently in the market. Klaviyo, a newer player in the market, has shown impressive growth and market traction, while HubSpot, a more established player, has also seen steady growth but faces increasing competition. In this comparison, we will examine the performance and potential of Klaviyo vs HubSpot's stocks.

Klaviyo or HubSpot?

When comparing Klaviyo and HubSpot, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Klaviyo and HubSpot.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Klaviyo has a dividend yield of -%, while HubSpot has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Klaviyo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, HubSpot reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Klaviyo P/E ratio at -29.09 and HubSpot's P/E ratio at -1014.27. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Klaviyo P/B ratio is 10.14 while HubSpot's P/B ratio is 17.47.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Klaviyo has seen a 5-year revenue growth of 1.49%, while HubSpot's is 2.26%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Klaviyo's ROE at -36.52% and HubSpot's ROE at -1.98%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $36.44 for Klaviyo and $547.26 for HubSpot. Over the past year, Klaviyo's prices ranged from $21.26 to $38.10, with a yearly change of 79.21%. HubSpot's prices fluctuated between $407.23 and $693.85, with a yearly change of 70.38%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.