Kellogg vs Exxon Mobil Which Is More Favorable?

Kellogg Company and Exxon Mobil Corporation are two prominent names in the world of stock investments. Kellogg, a well-known manufacturer of breakfast cereals and snacks, has enjoyed steady growth over the years, while Exxon Mobil, one of the largest oil and gas companies in the world, has faced challenges due to fluctuations in oil prices and environmental concerns. Both stocks offer investors unique opportunities and risks, making them an interesting choice for those looking to diversify their portfolio.

Kellogg or Exxon Mobil?

When comparing Kellogg and Exxon Mobil, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Kellogg and Exxon Mobil.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Kellogg has a dividend yield of 2.8%, while Exxon Mobil has a dividend yield of 3.41%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Kellogg reports a 5-year dividend growth of 1.24% year and a payout ratio of 76.62%. On the other hand, Exxon Mobil reports a 5-year dividend growth of 2.64% year and a payout ratio of 47.99%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Kellogg P/E ratio at 27.54 and Exxon Mobil's P/E ratio at 14.92. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Kellogg P/B ratio is 7.58 while Exxon Mobil's P/B ratio is 1.87.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Kellogg has seen a 5-year revenue growth of -0.02%, while Exxon Mobil's is 0.25%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Kellogg's ROE at 30.26% and Exxon Mobil's ROE at 14.23%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $80.62 for Kellogg and $111.75 for Exxon Mobil. Over the past year, Kellogg's prices ranged from $52.46 to $81.34, with a yearly change of 55.05%. Exxon Mobil's prices fluctuated between $95.77 and $126.34, with a yearly change of 31.92%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.