Intuit vs WPP Which Is More Attractive?

Intuit and WPP are two leading companies in their respective industries. Intuit is a software company known for its financial management and accounting programs, while WPP is a global advertising and marketing conglomerate. Both companies have seen fluctuations in their stock performances over the years, with Intuit benefitting from the rise in online financial services and WPP facing challenges amidst a changing advertising landscape. Investors may want to carefully evaluate the financial health and growth potential of both companies before making investment decisions.

Intuit or WPP?

When comparing Intuit and WPP, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Intuit and WPP.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Intuit has a dividend yield of 0.56%, while WPP has a dividend yield of 3.47%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Intuit reports a 5-year dividend growth of 14.59% year and a payout ratio of 36.66%. On the other hand, WPP reports a 5-year dividend growth of -9.86% year and a payout ratio of 207.87%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Intuit P/E ratio at 64.32 and WPP's P/E ratio at 233.35. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Intuit P/B ratio is 10.35 while WPP's P/B ratio is 13.57.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Intuit has seen a 5-year revenue growth of 1.19%, while WPP's is 0.55%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Intuit's ROE at 16.16% and WPP's ROE at 5.92%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $646.26 for Intuit and $55.81 for WPP. Over the past year, Intuit's prices ranged from $557.29 to $714.78, with a yearly change of 28.26%. WPP's prices fluctuated between $43.02 and $57.37, with a yearly change of 33.36%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.