Intuit vs Microsoft Which Is More Promising?

Intuit and Microsoft are two tech giants that have established themselves as key players in the market. While both companies have experienced growth over the years, their stocks may appeal to different types of investors. Intuit, known for its financial software products like QuickBooks and TurboTax, may be of interest to those looking for stability and steady income. On the other hand, Microsoft, with its diverse range of products and services, may attract more growth-oriented investors. Deciding between these two stocks will largely depend on an investor's risk tolerance and investment goals.

Intuit or Microsoft?

When comparing Intuit and Microsoft, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Intuit and Microsoft.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Intuit has a dividend yield of 0.69%, while Microsoft has a dividend yield of 0.54%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Intuit reports a 5-year dividend growth of 14.59% year and a payout ratio of 34.90%. On the other hand, Microsoft reports a 5-year dividend growth of 10.16% year and a payout ratio of 24.63%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Intuit P/E ratio at 65.00 and Microsoft's P/E ratio at 34.08. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Intuit P/B ratio is 10.45 while Microsoft's P/B ratio is 10.72.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Intuit has seen a 5-year revenue growth of 1.19%, while Microsoft's is 0.99%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Intuit's ROE at 16.67% and Microsoft's ROE at 34.56%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $680.22 for Intuit and $413.64 for Microsoft. Over the past year, Intuit's prices ranged from $554.02 to $714.78, with a yearly change of 29.02%. Microsoft's prices fluctuated between $362.90 and $468.35, with a yearly change of 29.06%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.