ICON vs Deluxe Which Outperforms?

When it comes to investing in stocks, two common choices that investors come across are ICON and Deluxe stocks. ICON stocks are known for their stability and consistent growth potential, making them a popular choice for long-term investors. On the other hand, Deluxe stocks are known for their higher risk and higher potential returns, appealing to those looking for more aggressive investment opportunities. Both types of stocks have their own unique characteristics and can offer different benefits for investors depending on their risk tolerance and investment goals.

ICON or Deluxe?

When comparing ICON and Deluxe, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between ICON and Deluxe.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. ICON has a dividend yield of -%, while Deluxe has a dividend yield of 5.17%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. ICON reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Deluxe reports a 5-year dividend growth of 0.00% year and a payout ratio of 83.95%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with ICON P/E ratio at 21.00 and Deluxe's P/E ratio at 15.96. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. ICON P/B ratio is 1.61 while Deluxe's P/B ratio is 1.68.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, ICON has seen a 5-year revenue growth of 1.06%, while Deluxe's is 0.18%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with ICON's ROE at 7.87% and Deluxe's ROE at 10.53%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $188.57 for ICON and $23.10 for Deluxe. Over the past year, ICON's prices ranged from $188.57 to $347.72, with a yearly change of 84.40%. Deluxe's prices fluctuated between $17.60 and $24.87, with a yearly change of 41.31%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.