Icelandair vs SAS Which Is a Smarter Choice?

Icelandair and SAS are two well-known airlines operating in the Scandinavian region. Icelandair, based in Iceland, is known for its strategic location as a connecting hub between North America and Europe. SAS, on the other hand, is a major carrier in the Nordic countries. Both airlines have faced challenges in recent years due to the impact of the COVID-19 pandemic on the travel industry. Investors may be interested in comparing the performance of Icelandair and SAS stocks to assess their potential for growth and recovery in the post-pandemic travel landscape.

Icelandair or SAS?

When comparing Icelandair and SAS, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Icelandair and SAS.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Icelandair has a dividend yield of -%, while SAS has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Icelandair reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, SAS reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Icelandair P/E ratio at -13.00 and SAS's P/E ratio at -0.00. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Icelandair P/B ratio is 1.21 while SAS's P/B ratio is -0.00.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Icelandair has seen a 5-year revenue growth of -0.88%, while SAS's is -0.79%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Icelandair's ROE at -10.57% and SAS's ROE at 61.55%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are kr1.16 for Icelandair and kr0.00 for SAS. Over the past year, Icelandair's prices ranged from kr0.84 to kr1.54, with a yearly change of 84.21%. SAS's prices fluctuated between kr0.00 and kr0.47, with a yearly change of 17838.46%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.