HubSpot vs Smartsheet Which Should You Buy?

HubSpot and Smartsheet are two prominent companies that have generated significant interest in the stock market. HubSpot is a leading provider of marketing and sales software, while Smartsheet offers a popular project management platform. Both companies have experienced strong growth in recent years, attracting investor attention. In comparing HubSpot vs Smartsheet stocks, investors may consider factors such as revenue growth, profitability, market share, and industry trends to make informed decisions about which stock to invest in.

HubSpot or Smartsheet?

When comparing HubSpot and Smartsheet, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between HubSpot and Smartsheet.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. HubSpot has a dividend yield of -%, while Smartsheet has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. HubSpot reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Smartsheet reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with HubSpot P/E ratio at -2655.66 and Smartsheet's P/E ratio at -900.04. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. HubSpot P/B ratio is 21.16 while Smartsheet's P/B ratio is 10.98.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, HubSpot has seen a 5-year revenue growth of 2.26%, while Smartsheet's is -0.03%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with HubSpot's ROE at -0.91% and Smartsheet's ROE at -1.32%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $721.21 for HubSpot and $55.95 for Smartsheet. Over the past year, HubSpot's prices ranged from $434.84 to $762.47, with a yearly change of 75.34%. Smartsheet's prices fluctuated between $35.52 and $56.55, with a yearly change of 59.21%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.