HomeToGo vs Sonder Which Is More Profitable?

HomeToGo and Sonder stocks are two popular choices for investors looking to capitalize on the booming vacation rental market. HomeToGo is a Germany-based vacation rental search engine that has seen tremendous growth in recent years. Sonder, on the other hand, is a tech-driven hospitality company that offers upscale accommodations in major cities around the world. Both companies have their unique strengths and potential for growth, making them attractive options for investors seeking exposure to the expanding short-term rental market.

HomeToGo or Sonder?

When comparing HomeToGo and Sonder, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between HomeToGo and Sonder.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. HomeToGo has a dividend yield of -%, while Sonder has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. HomeToGo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Sonder reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with HomeToGo P/E ratio at -12.93 and Sonder's P/E ratio at -0.21. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. HomeToGo P/B ratio is 0.94 while Sonder's P/B ratio is -0.10.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, HomeToGo has seen a 5-year revenue growth of 2.11%, while Sonder's is -0.81%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with HomeToGo's ROE at -7.58% and Sonder's ROE at 52.59%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are €1.99 for HomeToGo and $3.42 for Sonder. Over the past year, HomeToGo's prices ranged from €1.60 to €2.71, with a yearly change of 69.37%. Sonder's prices fluctuated between $0.88 and $10.50, with a yearly change of 1093.18%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.