Heineken vs Coca-Cola

Heineken and Coca-Cola are two of the most iconic and globally recognized beverage companies in the world. Both companies have a long history of success and have built strong brand recognition among consumers. While Heineken is known for its premium beer products, Coca-Cola has a diverse portfolio of carbonated and non-carbonated beverages. Investors looking to add these stocks to their portfolio should consider factors such as growth potential, financial performance, and market share in the beverage industry.

Heineken or Coca-Cola?

When comparing Heineken and Coca-Cola, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Heineken and Coca-Cola.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Heineken has a dividend yield of 2.81%, while Coca-Cola has a dividend yield of 3.41%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Heineken reports a 5-year dividend growth of 2.58% year and a payout ratio of 210.99%. On the other hand, Coca-Cola reports a 5-year dividend growth of 3.36% year and a payout ratio of 75.57%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Heineken P/E ratio at 17.39 and Coca-Cola's P/E ratio at 28.46. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Heineken P/B ratio is 0.99 while Coca-Cola's P/B ratio is 11.72.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Heineken has seen a 5-year revenue growth of 1.74%, while Coca-Cola's is 0.31%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Heineken's ROE at 5.61% and Coca-Cola's ROE at 40.74%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $36.00 for Heineken and $70.16 for Coca-Cola. Over the past year, Heineken's prices ranged from $35.66 to $43.56, with a yearly change of 22.16%. Coca-Cola's prices fluctuated between $53.21 and $73.53, with a yearly change of 38.19%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.