Harley-Davidson vs Transcontinental Which Should You Buy?

Harley-Davidson and Transcontinental are two well-known companies in the manufacturing industry. Harley-Davidson is an iconic American motorcycle manufacturer, while Transcontinental specializes in printing and packaging services. Both companies have a strong presence in their respective markets, with Harley-Davidson having a loyal following of motorcycle enthusiasts and Transcontinental working with a variety of clients in the advertising and publishing industries. This comparison will analyze the stocks of both companies, their financial performance, and future prospects in the market.

Harley-Davidson or Transcontinental?

When comparing Harley-Davidson and Transcontinental, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Harley-Davidson and Transcontinental.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Harley-Davidson has a dividend yield of 2.12%, while Transcontinental has a dividend yield of 4.98%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Harley-Davidson reports a 5-year dividend growth of -14.91% year and a payout ratio of 15.55%. On the other hand, Transcontinental reports a 5-year dividend growth of 1.63% year and a payout ratio of 63.81%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Harley-Davidson P/E ratio at 7.09 and Transcontinental's P/E ratio at 12.90. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Harley-Davidson P/B ratio is 1.24 while Transcontinental's P/B ratio is 0.82.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Harley-Davidson has seen a 5-year revenue growth of 0.19%, while Transcontinental's is 0.07%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Harley-Davidson's ROE at 17.77% and Transcontinental's ROE at 6.43%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $32.30 for Harley-Davidson and C$17.85 for Transcontinental. Over the past year, Harley-Davidson's prices ranged from $31.32 to $44.16, with a yearly change of 41.00%. Transcontinental's prices fluctuated between C$12.72 and C$18.85, with a yearly change of 48.19%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.