Groupon vs HomeToGo Which Is Stronger?

Groupon and HomeToGo are two companies in the tech industry that offer unique services to consumers. Groupon is a popular online marketplace that connects customers with local businesses, while HomeToGo is a vacation rental search engine. Both companies have experienced fluctuations in their stock prices, with Groupon struggling to maintain market share and HomeToGo emerging as a strong competitor in the vacation rental industry. Investors should carefully consider the performance and potential growth of each company before making investment decisions.

Groupon or HomeToGo?

When comparing Groupon and HomeToGo, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Groupon and HomeToGo.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Groupon has a dividend yield of -%, while HomeToGo has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Groupon reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, HomeToGo reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Groupon P/E ratio at -12.89 and HomeToGo's P/E ratio at -12.20. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Groupon P/B ratio is 11.53 while HomeToGo's P/B ratio is 1.12.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Groupon has seen a 5-year revenue growth of -0.82%, while HomeToGo's is 2.11%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Groupon's ROE at 1658.96% and HomeToGo's ROE at -8.57%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $11.02 for Groupon and €2.09 for HomeToGo. Over the past year, Groupon's prices ranged from $8.52 to $19.56, with a yearly change of 129.58%. HomeToGo's prices fluctuated between €1.60 and €2.84, with a yearly change of 77.50%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.