Freshpet vs Vital Which Should You Buy?

Freshpet and Vital stocks are two leading companies in the pet food industry, both offering high-quality, natural pet food options for pet owners. Freshpet is known for its refrigerated pet food products made with fresh ingredients, while Vital stocks specializes in freeze-dried raw food options. Both companies have garnered a loyal following among pet owners who prioritize healthy and nutritious food for their furry friends. In this comparison, we will take a closer look at the similarities and differences between Freshpet and Vital stocks to help pet owners make an informed decision on which brand to choose for their pets.

Freshpet or Vital?

When comparing Freshpet and Vital, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Freshpet and Vital.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Freshpet has a dividend yield of -%, while Vital has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Freshpet reports a 5-year dividend growth of 0.00% year and a payout ratio of 738.97%. On the other hand, Vital reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Freshpet P/E ratio at 169.13 and Vital's P/E ratio at 211.66. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Freshpet P/B ratio is 7.30 while Vital's P/B ratio is 0.52.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Freshpet has seen a 5-year revenue growth of 1.91%, while Vital's is -0.44%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Freshpet's ROE at 4.47% and Vital's ROE at 0.25%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $153.50 for Freshpet and NZ$0.27 for Vital. Over the past year, Freshpet's prices ranged from $68.14 to $159.12, with a yearly change of 133.52%. Vital's prices fluctuated between NZ$0.22 and NZ$0.34, with a yearly change of 54.55%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.