Forrester Research vs Gartner Which Is More Attractive?

Forrester Research and Gartner are two prominent market research firms that offer insights and analysis on technology trends, market opportunities, and industry best practices. Both companies are publicly traded on the stock market, with Forrester Research listed as FORR on NASDAQ and Gartner as IT on the NYSE. Investors often compare the two companies' performance and stock prices to assess their market positioning and growth potential in the competitive research industry.

Forrester Research or Gartner?

When comparing Forrester Research and Gartner, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Forrester Research and Gartner.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Forrester Research has a dividend yield of -%, while Gartner has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Forrester Research reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Gartner reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Forrester Research P/E ratio at -47.23 and Gartner's P/E ratio at 39.99. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Forrester Research P/B ratio is 1.38 while Gartner's P/B ratio is 39.95.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Forrester Research has seen a 5-year revenue growth of 0.27%, while Gartner's is 0.71%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Forrester Research's ROE at -2.90% and Gartner's ROE at 136.81%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $16.32 for Forrester Research and $548.29 for Gartner. Over the past year, Forrester Research's prices ranged from $14.38 to $27.89, with a yearly change of 93.95%. Gartner's prices fluctuated between $410.58 and $559.00, with a yearly change of 36.15%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.