Fluent vs Vivanta Industries Which Should You Buy?

Fluent Inc. and Vivanta Industries are two companies in the industrial sector that offer investment opportunities for those looking to diversify their portfolio. Fluent is a leading provider of digital marketing solutions, while Vivanta is a manufacturer of industrial products. The stocks of these companies may appeal to different types of investors based on factors such as growth potential, financial performance, and market trends. Understanding the differences between Fluent and Vivanta industries stocks can help investors make informed decisions about where to allocate their resources.

Fluent or Vivanta Industries?

When comparing Fluent and Vivanta Industries, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Fluent and Vivanta Industries.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Fluent has a dividend yield of -%, while Vivanta Industries has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Vivanta Industries reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Fluent P/E ratio at -0.86 and Vivanta Industries's P/E ratio at 57.03. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Fluent P/B ratio is 1.67 while Vivanta Industries's P/B ratio is 2.96.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Fluent has seen a 5-year revenue growth of 0.11%, while Vivanta Industries's is 16.20%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Fluent's ROE at -169.49% and Vivanta Industries's ROE at 5.13%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $2.91 for Fluent and ₹3.66 for Vivanta Industries. Over the past year, Fluent's prices ranged from $2.31 to $4.80, with a yearly change of 107.79%. Vivanta Industries's prices fluctuated between ₹3.66 and ₹3.79, with a yearly change of 3.55%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.