Fluent vs Matson

When it comes to choosing between Fluent and Matson stocks, investors must weigh the pros and cons of each company. Fluent, known for its digital marketing services, has shown steady growth and profitability in recent years. On the other hand, Matson, a transportation and shipping company, has a long-standing reputation for reliability and stability. Both companies have their own strengths and weaknesses, making it essential for investors to conduct thorough research before making a decision on which stock to invest in.

Fluent or Matson?

When comparing Fluent and Matson, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Fluent and Matson.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Fluent has a dividend yield of -%, while Matson has a dividend yield of 0.97%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Matson reports a 5-year dividend growth of 8.97% year and a payout ratio of 13.48%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Fluent P/E ratio at -0.90 and Matson's P/E ratio at 13.67. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Fluent P/B ratio is 1.75 while Matson's P/B ratio is 1.89.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Fluent has seen a 5-year revenue growth of 0.11%, while Matson's is 0.68%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Fluent's ROE at -169.49% and Matson's ROE at 13.87%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $2.82 for Fluent and $133.52 for Matson. Over the past year, Fluent's prices ranged from $2.31 to $4.80, with a yearly change of 107.79%. Matson's prices fluctuated between $82.68 and $144.93, with a yearly change of 75.29%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.