Fluent vs AT&T Which Is More Favorable?

Fluent Inc. and AT&T Inc. are two prominent companies in the telecommunications industry, each offering unique opportunities for investment. Fluent focuses on customer acquisition and lead generation services, while AT&T is a multinational conglomerate providing a wide range of communication services. Both companies have their strengths and weaknesses, and understanding the differences between them can help investors make informed decisions. This comparison will delve into the financial performance, market trends, and growth prospects of Fluent and AT&T stocks to provide a comprehensive analysis for potential investors.

Fluent or AT&T?

When comparing Fluent and AT&T, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Fluent and AT&T.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Fluent has a dividend yield of -%, while AT&T has a dividend yield of 4.65%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, AT&T reports a 5-year dividend growth of -11.11% year and a payout ratio of 90.45%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Fluent P/E ratio at -1.64 and AT&T's P/E ratio at 18.99. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Fluent P/B ratio is 2.27 while AT&T's P/B ratio is 1.68.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Fluent has seen a 5-year revenue growth of 0.11%, while AT&T's is -0.32%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Fluent's ROE at -100.36% and AT&T's ROE at 8.72%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $2.62 for Fluent and $23.56 for AT&T. Over the past year, Fluent's prices ranged from $2.31 to $4.80, with a yearly change of 107.79%. AT&T's prices fluctuated between $15.94 and $24.03, with a yearly change of 50.75%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.