Fluent vs ADT Which Is More Promising?

Fluent Inc. and ADT Inc. are two prominent companies in the stock market. Fluent, a marketing technology company, specializes in customer acquisition and engagement services, while ADT is a leading provider of security and automation solutions for homes and businesses. Both companies have seen fluctuations in their stock prices due to market trends and company performance. Investors may have different perspectives on investing in Fluent versus ADT, depending on their risk tolerance and investment goals.

Fluent or ADT?

When comparing Fluent and ADT, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between Fluent and ADT.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. Fluent has a dividend yield of -%, while ADT has a dividend yield of 2.86%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. Fluent reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, ADT reports a 5-year dividend growth of -23.51% year and a payout ratio of 36.38%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with Fluent P/E ratio at -1.41 and ADT's P/E ratio at 12.79. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. Fluent P/B ratio is 1.87 while ADT's P/B ratio is 1.69.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, Fluent has seen a 5-year revenue growth of -0.26%, while ADT's is -0.16%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with Fluent's ROE at -130.90% and ADT's ROE at 13.15%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $2.48 for Fluent and $7.61 for ADT. Over the past year, Fluent's prices ranged from $2.31 to $4.30, with a yearly change of 86.15%. ADT's prices fluctuated between $6.10 and $8.39, with a yearly change of 37.54%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.