FlexShopper vs Synchrony Financial

FlexShopper and Synchrony Financial are two companies operating in the financial sector with different focuses. FlexShopper specializes in offering lease-to-own financing options for consumers while Synchrony Financial is a major player in the credit card industry. Both companies have seen fluctuations in their stock prices due to market conditions and industry trends. Investors looking to capitalize on the financial sector may want to consider the potential growth and stability of both FlexShopper and Synchrony Financial stocks.

FlexShopper or Synchrony Financial?

When comparing FlexShopper and Synchrony Financial, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between FlexShopper and Synchrony Financial.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. FlexShopper has a dividend yield of -%, while Synchrony Financial has a dividend yield of 1.88%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. FlexShopper reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Synchrony Financial reports a 5-year dividend growth of 5.92% year and a payout ratio of 15.31%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with FlexShopper P/E ratio at -52.34 and Synchrony Financial's P/E ratio at 7.08. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. FlexShopper P/B ratio is 1.00 while Synchrony Financial's P/B ratio is 1.37.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, FlexShopper has seen a 5-year revenue growth of -0.27%, while Synchrony Financial's is 0.81%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with FlexShopper's ROE at -1.83% and Synchrony Financial's ROE at 20.54%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $1.22 for FlexShopper and $53.18 for Synchrony Financial. Over the past year, FlexShopper's prices ranged from $0.94 to $1.95, with a yearly change of 107.45%. Synchrony Financial's prices fluctuated between $27.30 and $54.78, with a yearly change of 100.70%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.