FlexShopper vs Shopify Which Is More Attractive?

FlexShopper and Shopify are two popular companies in the e-commerce industry, but they have distinct differences when it comes to their stocks. FlexShopper is a lease-to-own online shopping platform that offers consumers flexible payment options, while Shopify is a leading e-commerce platform for online retailers. Both companies have seen significant growth in recent years, but their stock performances have varied. FlexShopper's stock has had fluctuating performance, while Shopify's stock has consistently shown strong growth. Investors looking to invest in the e-commerce sector may want to consider these differences in their decision-making process.

FlexShopper or Shopify?

When comparing FlexShopper and Shopify, different investors may prioritize various metrics based on their investment strategies and goals. So, ask yourself what type of investor you are. This will guide you in determining which metrics are most important for your investment decision between FlexShopper and Shopify.

Dividend Investors:

Dividend investors look for stable and growing income streams, using dividend metrics to assess potential investments. A company's dividend yield essentially measures the size of its dividend relative to the total market value of the company. FlexShopper has a dividend yield of -%, while Shopify has a dividend yield of -%. Beyond the yield itself, considering the growth and sustainability of these dividends is also crucial. FlexShopper reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%. On the other hand, Shopify reports a 5-year dividend growth of 0.00% year and a payout ratio of 0.00%.

Value Investors:

Value investors focus on financial metrics to determine a stock's intrinsic value compared to its market value. The Price-to-Earnings (P/E) Ratio links stock price to a company's earnings per share, with FlexShopper P/E ratio at 48.75 and Shopify's P/E ratio at 107.59. Another crucial valuation metric is the Price-to-Book (P/B) Ratio, which compares stock price with book value per share. FlexShopper P/B ratio is 1.48 while Shopify's P/B ratio is 14.71.

Growth Investors:

Growth investors prioritize metrics indicative of a company's expansion potential. Focusing on top-line growth, FlexShopper has seen a 5-year revenue growth of -0.27%, while Shopify's is 4.42%. Return on Equity (ROE) measures how effectively a company uses equity investment to generate earnings, with FlexShopper's ROE at 3.12% and Shopify's ROE at 14.85%.

Retail Investors:

Retail investors often consider stock affordability and company familiarity. For example, day low prices are $1.93 for FlexShopper and $114.08 for Shopify. Over the past year, FlexShopper's prices ranged from $0.97 to $2.19, with a yearly change of 125.77%. Shopify's prices fluctuated between $48.56 and $120.72, with a yearly change of 148.60%. Brand recognition also plays a role, as familiarity with a company can influence investment decisions.